Hatchimals Alive!

As project designer on our Hatchimals Alive line, I was responsible for reimagining and redesigning the brand from the ground up.

Establishing aesthetic guardrails for the characters and the world they live in guided the design process from start to finish as we developed a brand new play pattern for a brand new feature at this scale: self-hatching eggs! The end result was an adorable new way to play with 18 brand new baby Hatchimals.

So pick up a baby bottle, feed your egg, and watch your new baby Hatchimal hatch before your eyes!